Freeze 24/7 quickly and dramatically diminishes the appearance of fine lines and wrinkles on the facial area. Freeze 24/7 can be applied under moisturizer, and works on the forehead, lip area, eye area, cheeks, crow's feet and stretch marks on the body. It works by releasing TMR's (Topical Muscle Relaxers) for 24 hours to keep you younger-looking and more beautiful all day long. The TMR's work from the outside in to diminish the appearance of fine lines and winkles on the facial area (crow's feet, laugh lines, forehead, brows, cheeks, neck area, and more), and stretch marks on the body - within minutes of application. Freeze 24/7 also contains the highest concentration of GABA (Gamma Amino Butyric Acid) on the market today. GABA is the body's natural muscle relaxing agent, just as Melatonin is the body's natural sleeping agent. GABA is an essential neurotransmission inhibitor which appears to lower the excitatory level of the muscle cells which contract to cause wrinkling and fine lines in the skin by numbing and relaxing them - topically, safely, and effectively. Freeze 24/7 is natural alternative to botox and other synthetic products. Freeze 24/7 is not a drug and unlike botox and other synthetic products, is completely safe and has no side effects. As a treatment-based product, the effects and benefits of using Freeze 24/7 are cumulative.